Unbelievable...
Pepsi must think the Indian people are stupid. Here's their latest PR masterpiece:
Giving Back MORE WATER Than We Take
We call it "Positive Water Balance".
To help save a precious resource that is fast depleting in India. Through rain-water harvesting, community water-sheds, and water conservation in agriculture, we atPepsiCo India saved 836 million litres* more water than we consumed in 2009."
Read this >>>
Giving Back MORE WATER Than We Take
We call it "Positive Water Balance".
To help save a precious resource that is fast depleting in India. Through rain-water harvesting, community water-sheds, and water conservation in agriculture, we at
Read this >>>
posted by The Editor at
8:42 AM
2 Comments:
Setting aside PepsiCo's blatant lying (Wait. How do you know they are lying? Of course they're lying, they're a large American corporation. Oh. Right. Carry on.) here's a depressing statistic.
PepsiCo admit to using about 5 billion litres of water in India in 2009. Let's assume half of that goes into Pepsi drinks, and let's further assume that 333ml of a 375ml standard Pepsi drink is water, the rest being evil flavourings, sugar and other bullshit.
Conclusion: PepsiCo sells 7.5 billion 375mm cans or bottles in India EVERY YEAR. Which equates to billions of dollars in profit every year, doesn't it?
The thing I'd be looking into is where Pepsi (and Coca Cola) sell the products using the Indians' water. If they are leaving India, that would be a serious issue. As it is, it amounts to stealing water from the poor and selling it to the rich. This is a business model not unlike the one which has banks and large corporations pleading for, and expecting, bailouts.
Come the revolution...
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